Having a storyboard will help you gage what you’ll need to do and prepare to create your video. Here’s a template we found on Creately that you can use: That’s where you’ll take your notes from Step 1 and decide on the structure of your video, it’s length, and what will be included in each take. It’s kind of like having an outline for your video content. This is a visual representation of your video sketched out, you can do it digitally or manually. It’s critical that you identify what you’d like to achieve with your video before you start creating because this will inform how you’ll deliver it and what type of video you’ll create. opinion videos, video marketing, product reviews etc.).

Awareness: you want to raise public concern about a problem, topic, or product (i.e.Entertainment: you want to create something that interests and fascinates viewers (i.e.Education: you’re a relative expert in something and you want to teach a skill, idea, or concept to your followers (i.e.Video content typically tends to fall into 1 of these 3 categories: Or for a less existential question: what is the goal of the video you’ll be making? Now that you’ve researched your video topic, ask yourself, what’s the point? This brings us squarely to the next section… Step 2: Plan Your Video Content Are the video titles and thumbnails intriguing? (More on that in Step 3).Īnswering these questions will help you understand what a good video on that topic looks like, and how you can get your own video up there with the greats.What are people saying about these videos in the comments section?.How many views are these videos getting?.

(Or, if you don’t like what you see, what it shouldn’t look like!)īy the end of each video ask yourself these 5 questions: This will help you plan your content in the next step and see what your video should look like. like and subscribe) and when it was used. The types of video that get views around your topic.Then watch at least 5-10 videos being made on your topic and on similar topics! To start, go to the channels you’re trying to emulate, or search for your video topic on YouTube’s search bar.

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